This was an Iris Worldwide project for Samsung. The Samsung Hypercube toured its infinity room experience to Boardmasters, Bestival and Reading festivals to launch the samsung S8 phone. This was a project by GaiaNova supplied the technical infrastructure for the inside of the hypercube. This including the LED video strips, LED video panels, Ai playback systems, 12-channel ambisonic sound system and the application and back end to control the system running on the phones.
This hypercube 2018 Campaign Event Awards for the best Production Experience.